AMAZON VENDOR CENTRAL A+ PAGES
Drive More Conversions: Product Listing Designed like Visually Engaging Webpages
‘Enhanced Content’ is the buzzword among Amazon sellers and vendors but the excitement is matched with widespread confusion about how to craft Enhanced A+ Product Detail Pages. While EBC [Enhanced Brand Content] is open to sellers, Vendors get the leverage of publishing A+ content. This is somewhat of a bonus feature that does not apply to each Vendor Central membership. An A+ product listing is truly, a more detailed copy, rich with informational videos, captioned images, product comparison charts, and subtly worded branding. This is perhaps Amazon’s most liberating platform to sell, allowing publishers to use many types of multimedia, making every product copy visually immersive.
Still, most vendors struggle with consuming every advantage an A+ content marketing page offers!
As opposed to what many vendors believe, an A+ page is not about call-to-buy type advertising.
These high-value pages should educate shoppers, driving more-informed purchases!
Ready To Boost Your Business
AMAZON HELPS BUT ARE YOU READY FOR THE GRIND?
Vendors can choose the ‘Amazon Builds for You’ feature. This means you supply the Amazon interface the content and product & brand images. Then it is up to the Amazon team to create the layout. However, most vendors don’t undertake this option too enthusiastically. For starters, there can be huge creative differences. Plus, you lose the room to find a way around some of Amazon’s content publishing guidelines. The copy is heavily filtered for following protocols to the last dot. The reworking can be time-consuming with considerable waiting. The cluttered layout often needs multiple rounds of reworking. A+ guidelines are still evolving and any A+ content creation team should be ready to revise quickly, ensuring there are no compliance issues. In comparison, working with a team of Amazon experts who can help you detail the copy with higher-value keywords, create more video snippets, include more comparison charts, and crop & recreate more images invariably means better A+ outcomes.
The conclusion? Hiring A+ content writing service firms that collaborate with you to create Amazon-compliant listings, in-sync with your vision is a better choice!
NOT REGULAR PRODUCT DESCRIPTION WRITING
- Designed and published like a webpage
- Designed and published like a webpage
- More detailed, enriched with more visual elements as compared to an EBC listing
- Needs engaging copywriting skills rather than elaborate product description writing
- Allows room to promote and highlight the brand without going overboard
- Has minimal regulations about cross-selling or upselling but should follow basic Amazon protocols
TOO MANY PRICING & SKILLS-BASED VARIABLES
There is a considerable price difference between using the self-service module and choosing either of the Amazon-builds-for-you module [Basic, Silver, Gold and Platinum]. An A+ page that Amazon builds for you can cost almost three times more than the self-service page. There is no guarantee that an A+ page built by Amazon will get a preference in search results. Hiring a typical content development agency too might not be the best choice. You need the perfect blend of Amazon expertise with Amazon-styled content development experience. This means that pure data uploading specialists or typical ad-agency copywriters too don’t fill the bill!
The conclusion? You need genuine Amazon experts for A+ content writing services projects—small teams that excel in Copywriting, Data Cataloguing, Amazon Follow-ups, and Image Editing
THE CORRECT WAY OF SETTING-UP YOUR AMAZON STORE A+ CONTENT FOR SUCCESS
Arrival of Amazon Webstore Development Services!
Drafting successful Amazon Store A+ pages is about balancing multiple aspects. A+ content should boost conversion rates but there are too many pitfalls and addressing them will exhaust you. Every enhanced brand content page is a blend of creative and informational inputs. It involves balancing textual elements with many pictorial inserts, multimedia uploads, and subtle branding promotion. As experienced Amazon A+ content writing services consultants, we cater to each requirement, including:
- Cropping branding logos for the perfect size, maximum clarity
- Creating banner images that highlight product type & features, underplaying the brand
- Smarter product feature images that invite more clicks
- Images edited for better consumer education, showing product in use, its salient features
- Images reworked for better branding impact, often cropped and recreated from client website
- Images edited for smartly written captions, headers, titles, sub-headings
- Technical know-how to create brief-yet-high impact branding text
- Expertise in integrating multimedia elements like video clippings
You get the leverage of:
- Amazon imaging experts who regularly design & edit for webstores like Amazon, working with graphic designers and brand storytellers
- Amazon customer support teams that understand buying psychology and provide critical clues to visual elements that can transform basic A+ pages into sales influencers
- Amazon content development teams with a portfolio rich in creating blogs, articles, branding summaries, corporate profiles, press releases, product descriptions, and call-to-sales phrases
- Amazon follow-up support via voice, email to expedite approvals of A+ revisions by Amazon experts who regularly interface in the marketplace