WHY IS THERE SO MUCH CONFUSION ABOUT AMAZON SEO SERVICES?
Amazon listing optimization service is frequently sought by sellers and resellers wanting to improve their sales. Traditional Amazon SEO experts will emphasize on hiring a team that has achieved higher rankings for webpages on search engines like Google. However, this is not the best approach. Please understand that Amazon has similar, NOT the same, ranking parameters!
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—PRODUCT TITLE
Best keyword optimization Practices. Compliance with Title creation rules
—PRODUCT IMAGES
Intensive editing to conform with Amazon image representation rules
— KEY PRODUCT FEATURES
Critical to incorporate high-value keywords & highlight product features
— PRODUCT DESCRIPTION
Engage shoppers with offers, discounts. Add secondary level keywords
— PRODUCT REVIEWS
Cannot be ethically optimized by Amazon listing experts
—PRODUCT RATING
Cannot be optimized by Amazon optimization specialists you hire
COMMON MISCONCEPTIONS ABOUT OPTIMIZING AMAZON LISTINGS:
01.
— Stuffing product title
with keywords works – this risks flagging and listing suppression by Amazon
02.
— Content optimization
needs only primary keywords – ignoring role of backend & secondary keywords
03.
— Excessive image editing
– not understanding Amazon’s strict image compliance protocols
04.
— Ignoring Product Description
– not understanding Amazon’s strict image compliance protocols
THINGS THAT MANY AMAZON SEO SERVICE PROVIDERS DON’T TELL!
01.
There is an almost mathematical approach for creating Amazon titles for different categories
02.
Product features explained in bullets cannot afford ungrounded claims about product superiority
03.
Not all keywords are meant to published—many are blacklisted, others consigned to the backend
04.
Product-in-use and product-packaging images are as critical as white-background image
05.
Product descriptions are best served with a storytelling approach, without excessive call-to-buy phrases
06.
Relisting products under similar product sub-categories can boost visibility in search results
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SO WHAT DOES OUR AMAZON LISTING OPTIMIZATION SERVICES INCLUDE?
AMAZON SEO FOR PRODUCT TITLES:
- Ensuring proper Product Title structure, as per Amazon-recommended TITLE styling guide
- Pruning words to comply with character count limitations
- Removing redundant words/phrases that mimic Amazon sub-categories
- Using search terms, high-value keywords in most logical order
- Ensuring upfront positioning of highest-impact keywords
AMAZON LISTING OPTIMIZATION FOR BULLETED DATA:
- Pruning words to comply with character count limitations
- Incorporating highest density of most critical keywords
- Creating bullet headers, ideally with one keyword in each
- Ensuring bulleted data is enriched with product’s salient features & key differentiators
- Restructuring order of bulleted information to put most impressive product features upfront
- Including any data about product warranty, guarantee, after-sales service, etc.
AMAZON STORE SEO RESEARCH:
- Ensuring highest-value keywords have maximum density, followed by second-tier keywords
- Selecting primary keywords based on parameters like monthly search term volumes
- Identifying short-tail & long-tail keywords [helps boost rankings for lesser competed search terms]
- Preparing list of Secondary keywords | Backend [Hidden] keywords | Negative keywords (if applicable)
AMAZON SEO OPTIMIZATION FOR PRODUCT CATEGORY:
- Checking and updating appropriate sub-category
- Preparing report of bestsellers in product categories
- Rechecking scope of relisting product under similar sub-category for more visibility
- Analyzing possibility of creating better priced, more irresistible product bundles