AMAZON CPC & ADVERTISING
Outsource PPC Campaign – Get Genuine Amazon Experts for Ad Management
You have seen Amazon marketing agencies aggressively pitch for aggressive PPC Management. Yes, Pay-Per-Click advertising can be the big difference-maker when it comes to getting actual sales rather than more clicks for your product listings. When combined with smartly executed Amazon SEO, professional PPC management services can deliver an actual boost in search page visibility and sales rankings.
Ready To Boost Your Business
SO, WHAT IS THE BEST APPROACH?
The answer lies in employing Amazon sponsored ads management services that combine new-age online tools, like keyword generators, and aggressive manual PPC management. As Amazon PPC consultants, we realize that there is more to managing ad campaigns than dedicated bidding or using more keywords. Amazon sponsored ads present many opportunities to boost relevant traffic—and these are often missed! As your trusted Amazon PPC agency, we understand the role of:
—AD TARGETING
keywords driven, product based
—AD PLACEMENT
on search result pages, product pages
— AD DESTINATION PAGES
bestsellers’ page, product detail page, custom URL
— AD DEMOGRAPHICS
using generic or hyper-selected buying/consumer demographic
— AD DURATION FEASIBILITY
short-term campaigns versus long-term campaigns, seasonal ads
—AD SEO DENSITY
entirely keyword driven ads versus minimal keyword density ads
— AD ENGAGEMENT LEVEL
ads for closely matched product categories with lesser cost-per-click
—AD TONALITY
promotion/discount driven ads versus ads highlighting product features
THINKING ABOUT OUTSOURCING AMAZON SPONSORED ADS MANAGEMENT?
There are no standard solutions here. As an Amazon seller, you can have different priorities. When evaluating a typical Amazon advertising agency, ask questions about how the proposed PPC management/ad management service can meet changing business expectations. You might want an Amazon PPC consultant to help maintain a product’s search page ranking. You might want to invest in Amazon marketing for short-term boosts whereas Amazon advertising management requires an entirely different approach if you want to restrict ad spending and drive search ranking in the longer run. What if you want to reach out to buyers who are searching across parallel/closely-matched product categories?
True Amazon experts should have readily available solutions without a waiting period!
INSIGHT INTO OUR AMAZON PPC MANAGEMENT SERVICE
More than a PPC Bidding Team…
We pursue the highest standards for Amazon Marketing Services.
As a team of Amazon experts, we ensure you get the best-fitting, budget-conscious solutions
WE SET-UP AMAZON ADS:
- Structuring different campaigns for – Product Category, Brand, Top Sellers
- Setting-up different Ad Groups – with different specificity levels [broad match, exact match]
- Identifying most competed keywords
- Filtering-out low-performing keywords
EVERY AMAZON AD WE MANAGE IS OPTIMIZED FOR:
- Title and body text
- Use of targeted keywords
- Targeted audience or ad coverage
- Character length, ad duration, daily/weekly spending goal
EVERY AMAZON AD IS COMPREHENSIVELY MANAGED:
- Defining sales target for each ad group
- Optimizing CPC bids to minimize ad spend
- Defining what is "good" CR – Conversion Rate
- Bidding on new, emerging keywords
- Defining break-even cost for longer-running promotions
- Daily, weekly and monthly ad costs and corresponding campaign performance
- Aggressive PPC bidding during client-defined periods like weekends, holiday season, etc.
GET MORE AMAZON SELLER ADVERTISING SERVICES: BUYBOX MANAGEMENT
Short-term Boost for Product Listings
As a part of our extended Amazon PPC management services, we offer comprehensive support for participating in and managing the Buybox–a lesser explored Amazon tool that can get you product listing exposure rather cheaply.
- Creating buybox listings in quick time
- Identifying reasons for losing the Buybox
- Scoping products capable of being included in Buybox
- Researching lower-margin products that can be used to buy more exposure via Buybox